Tag Archives: advertising

Sponge

This is one of the best business reads i have come across in a long time. Ambi Parameswaran has captured his years of experience at top notch advertising firms like Rediffusion, FCB Ulka to give us a masterpiece.

And he has said in a story form. Various stories culled from his vast experience in a beautifully written simple format. Every story is dovetailed into a theme with lessons garnered from that theme and plus he gives us book recommendations relating to that theme, so i have a long list of “to read” books, which i am going to delve into. The story headings are also very apt for each story like “The Chaiwala Test”, “Biases, Biases, Biases” etc.

Most of the stories have positive endings but a few of them not so good, but there are lessons to be learnt from them as well. So all in all, its an excellent book, the narrative is quite good and not at all heavy like many business/ management books. Goodreads 5/5

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